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Research papers

Does fame always lead to fortune?

The paper describes the rules that are common to the successful use of celebrities in advertising as well as a study of examples of highly effective celebrity selections and less effective celebrity selections. The results are based on desk research,...

Catalogue: Latin America 2006
Authors: Silvia Quintanilha, Milton Souza
Company: KANTAR TNS Malaysia
October 20, 2006
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Citation

Quintanilha and Souza (2006a, October 20). Does fame always lead to fortune?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/does-fame-always-lead-to-fortune-